Sat on my sofa reading a technical manual (Aruba ACMA Study Guide by HPE Press). I notice a typo, it is small, insignificant, but! it jars me as I am pioneering my way through the book. I feel compelled to 'do something' about this innocuous error in the book.
I am reading this on a Kindle Paperwhite, I tap and hold on the typo, a user interface pops up and offers me the ability to 'report an error'. I hastily proceeded, described the error in a few words, hit submit and then carried on with the book.
It struck me a few minutes later that the user experience of this functionality was fantastic! Even if the 'report' is never viewed by anybody, not Amazon employees, not the book author or publisher, it does not really matter, plus I'll never know!
A Win Win
Musing on my warm glow of achievement, I came to realise that this is an example of a true win-win feature built into the Amazon Kindle eco-system. Maybe this feedback loop catches errors and enables authors / publishers to make amendments?
Regardless, it provides closure for readers discovering errors in the material they are consuming and makes it instantly actionable!